Del
Speaks!
When Sir Bradley Wiggins and his ginger
sideburns won the 2012 Tour de France followed by Olympic gold a few weeks
later, the ‘media’ suddenly announced that ‘Mod Is Back!’ and began featuring
Wiggo and fellow Mod ‘heroes’ such as singers Paul Weller, Liam Gallagher and
actor Martin ‘The Hobbit’ Freeman in fashion-led pieces in both the national newspapers
and on television.
Those in the know, knew that actually Mod
had never gone away. It had continued to follow its own path under the radar
and the noses of the very same lazy journalists who had become ‘Mod’ experts
over night.
The influences of the smartest and most
sussed sub culture these islands have come up with can now be seen on any high
street. Among all the Japanese slogan tee shirts and trousers at half-mast around
some fellows knees, you will find at some point garments whose origins can be
directly traced back to the the world of Mod.
Be it a polo shirt, a button down collar, a
pair of desert boots or denim trousers with a distinctive red tab, the look has
lasted in one form or other for over fifty years and is providing the backbone
of Menswear today.
Clothing labels that were adopted by many
of smart set from the late 50s to mid 60s have now been joined by new brands
that have become a staple of every huge shopping centre which has opened in the
last ten years or so.
The likes of Fred Perry, Ben Sherman,
Clarks and Levis have now been joined by Pretty Green and Lambretta, all
celebrating the history and heritage of their connection with the Mods.
We at Delicious Junction are proud to be
considered as purveyors of the finest in Mod footwear. Many of the styles in
our collection celebrate this very same heritage and are
worn by a huge number who are part of the Mod fraternity, including a certain
Paul Weller.
If the ‘Modfather’ gives you a nod of
approval, you know you are doing something right.
Til the next time.
KTF
Del
x
